The Tichacek story began with a father’s vision and has grown into a family legacy. Bill Tichacek’s keen eye for color launched Tichacek Paint Company in the early 1960s. The family’s store on Cary Street in Richmond, VA sold unfinished furniture and pewter items, along with their signature paint line, Authentique. This line offered one-of-a-kind colors like Old Salem Blue, Squire Red, and Concord Brown, along with weathered bronze finishes catered for unfinished furniture pieces. The entire family was involved in the business; Bill, Betty, and their children all took part in creating the quality paint products. Handmade paint chips were used to create leaflets and tags for paint cans. Betty marketed the product by appearing on do-it-yourself television shows along the east coast and giving in-store demos at various craft and garden stores. “She was the face of the paint,” recalls son Chris Tichacek, operations manager for Tichacek Finishes.
The Cary Street store closed in the mid-1970s, but the Tichaceks still marketed their paints through a network of dealers in roughly 30 states. Locally, you can find the Authentique Weathered Finishes at Meadowbrook Hardware in Charlottesville, VA and Pleasants Hardware in Richmond, VA. Rick Denning, who runs the paint department at Pleasants Hardware on Broad Street, says the Authentique Weathered Finishes have been a consistent seller and customers are attracted to it because it gives a unique, aged look.
Currently, Bill and Betty’s five children have taken over managing the business and are marketing their products via the Internet. Tichaceks’ number one focus is still on quality. This commitment to quality has set apart Tichacek Finishes and created a strong customer following that continues well after 50 years.